Top Rated SEO Agency in Kolkata


Are you on the lookout for an SEO Firm in Kolkata? Look no more, NullStack has you covered with essential and effective SEO Services to get your website optimised for search engines. We are an SEO company with Results and not just plain and empty promises!

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What is Search Engine Optimisation?

Search Engine Optimisation is a craft which enables digital marketing agencies or marketers to optimise a website to rank on leading Search Engines like Google, Bing, DuckDuckGo etc. On average, the Google Search Volume grows by a whopping 10% Every year which means millions of new keywords and search results are added every year to the Google Search Index. The case is the same with other Search Engines.
Trust Index in Google Results have skyrocketed so much that customers would make a google search even at the premises of a business just to be sure.
Having a great search presence essentially means boosting your digital portfolio by infinite times towards your users!

 

How SEO is done at NullStack- Top SEO Company in Kolkata:

At NullStack we follow a 6 Step Plan to optimize a website from scratch regardless of its technology stack to rank in Google, Bing, DuckDuckGo, and Other Search Engines.

Let’s Discuss in Detail how we Optimize a particular Website for Search Engines:

 

Understand the Business

Every Business has a unique and traditional ethos, theme and system of values that resonates across all its products, employees and presence. SEO is definitely a process that is aimed to enhance the Digital Presence of a company and thus understanding the business and its target audience is of the utmost importance for effective SEO to be done.

 

Keyword and Competition Analysis

Keywords are terms that are used on search engines to search out or perform queries. A typical business has some related keywords via which it aims to be targeted. These keywords are where your business website must appear in order to tap customers/clients. We have extensive tools and an expert team that gives you the perfect keyword prescription wherein your site MUST rank!
We also do competition analysis. We list out your competitors and how they are performing digitally and thereby this adds to the strategy that you need to conquer your keywords and finish in first place, or first page (at the least)!

 

Implementing “Content is the King”

The Internet is driven by content, no web page in the ecosystem of the world wide web has ranked except having great content that engages, educates, and navigates your audience in the proper direction.
Content is to SEO what `knowledge and power is to a Democracy.
Content is the King.
NullStack has a team of experienced content writers who read more than they write and they can tell a story digitally so accurately, even the founders might get content-gasms!

 

On-Page and Technical Optimisation

On-Page SEO Involves getting things right on your website. Majorly, it is putting the right content throughout the page, marinated with information, and being as precise as possible.
Internal Site Linking, Perfect Meta content, and A Juicy Title and Body will make your content gold for search engines!
It also involves adding correct Meta information, Sitemaps, robots.txt, and  Structured Data which enrich the preview of your presence on Search Engines and make it the perfect candidate to increase CTR(Click Through rates).

TLDR: On-Page SEO is the optimizing the content on your webpage

 

Off-Page Optimisation

Off Page SEO is getting things right outside your website. Sometimes they are also called as good backlinking or Link Building. This practice involves getting good link signals from popular websites spanning news, education or niche specific. Nullstack has got a great expertise in finding and getting the right backlink ratio from websites with high DA, authority and traffic. These websites range from bookmarking, citations, blogs, listing, etc where your businesses must be present.
Studies show that maintaining a healthy backlink ratio is great for your website and Off Page contributes almost 30% to your overall SEO performance

 

Local Listing Optimisation/SEO for Google Business Listing

Google MY Business is a Local Listing done by local businesses for free. It lists out the products, and services and takes reviews from customers of the business. Local SEO is a technique via which a business listing is optimized to appear locally in the designated keywords. Local Listings are great SEO signals and help increase brand awareness in a particular location. Being one of the best Google Local Listing Optimisation agencies in India, NullStack can get your Local SEO strategy done right.

 

Structured Data (JSON-LD) and related Optimisation

Structured Data are a recent addition to the Search Engine goodies of a Search Engine that involves adding metadata of a website like a breadcrumb, service, offers, and business details in the form of JSON/XML which makes it equipped to pass important information in short hand which can be easily used by Search Engines.
Every Page has a different format of Structured Data and requires expert guidance on what JSON LD you would need on a page

 

Improved Lighthouse and UI/UX Scores

Every Web Page is used by users, so the User Interface and User Experience are important for a site to be navigated and used by the users. Lighthouse is a tool by Google that computes scores of a website by measuring its LCP, FCP, Page Load Speed, Contrast and other parameters.
When we optimize the on-page of a website, we try to get higher scores in Lighthouse/Page Speed Insights Reports.
It helps getting a website ready for great SEO results.

 

Remove Negative Signals and Penalties

There are certain things all across the web for your business that can be negatively impacting your digital presence. It can range from broken links, non-canonical links, negative reviews, spammed content, hacked content, wrong information, bad backlinks and many other things. We try to get your reputation effectively managed throughout the internet and make sure you do not pay a penalty whilst doing your SEO!

 

360° SEO Services in Kolkata to skyrocket your ROI in 2022

We at NullStack Technologies provide SEO results and not just empty promises. Whether your clientele is based internationally, nationally or locally: it is probably the best time to get your website optimized for Search Engines and gettop-notch  SEO Services in Kolkata . There is no better time than now as the user behavior towards search engines (mostly Google) is ever increasing and if you grab hold of your niche (content categorization that signals towards your business) then it will be great and your business might immediately see more organic leads, organic traffic, organic sales and customers that have been exactly looking for you since forever!

 

Why You might need an SEO Expert Agency for your Business in Kolkata

You were looking for an  SEO Company in Kolkata and found NullStack Technologies, this is how your clients will also reach you if proper SEO is done on your website! So this is where NullStack will help you: Make you reach your target audience organically and with higher authority being placed with the very best competitors of your business.
We have achieved a 100% success rate in our SEO Endeavours providing clients great value for money. Our clientele has been amassed with clients from multiple sectors like healthcare, startups, education, FMCG, eCommerce, real estate, and many more.

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