While every search engine optimization (SEO) strategy is different, most businesses can expect to see SEO results within three to six months. SEO takes longer than other tactics, like pay-per-click (PPC) advertising, to work because search engines use dozens of factors to rank websites in search results and these factors, like your backlink profile, take time to optimize. It takes Google time to determine things like: 1. The relevance of your page to a user’s search 2. What search intent your page caters to 3. How reliable and trustworthy your information is 4. If your keywords are used in legitimate contexts 5. What the images on your site are 6. How long it takes for your page to load 7. How many backlinks you have on your page